CHALLENGE FAMILY APPOINTS PROJECT CLOTHING AS ASIA-PACIFIC MERCHANDISING PARTNER

CHALLENGE FAMILY APPOINTS PROJECT CLOTHING AS ASIA-PACIFIC MERCHANDISING PARTNER

23 FEBRUARY 2016 – CHALLENGEFAMILY and Project Clothing have today announced a partnership that sees Project Clothing becoming the Official Merchandise Partner of all CHALLENGEFAMILY events in the Asia-Pacific through to 2018.

Under the partnership Project Clothing will operate the official event merchandise store at CHALLENGEFAMILY events in Taiwan, Malaysia, Korea, Vietnam, Thailand, Korea, Australia and New Zealand. Project Clothing will also operate the official Challenge Family merchandise website and eCommerce store in Asia-Pacific.

“In Project Clothing we have found a partner who truly understands the needs of our athletes; being top quality apparel and merchandise that is functional, stylish and makes our athletes feel great about who they are,” said Trent Taylor, Chief Commercial Officer of Challenge Family.

“We’ve also found a partner who is committed to delivering a first-class retail experience on-site at all events with a merchandise range, event store layouts and point of sales systems that enhance the shopping experience.”

The Asia-Pacific merchandise range will provide Challenge Family athletes with a plethora of choice in merchandise that supports their lifestyle and celebrates their accomplishment of finishing a Challenge Family event. The range includes premium quality technical apparel, casual wear, head wear and lifestyle accessories all featuring strong, fashionable designs that will appeal to a broad range of tastes and budgets.

Graeme Clarke, Founder and CEO of Project Clothing is equally delighted with the new partnership.

“As one of Australia’s fastest growing global sports apparel brands, PROJECT Clothing is proud to be the Asia-Pacific CHALLENGEFAMILY Merchandise Partner for the next three years,” said Clarke.
“Since inception, PROJECT has designed, engineered and delivered world-class apparel to a vast portfolio of teams and individuals across the world, but moreover, our events expertise is second to none. We love nothing more than being on-circuit with competitors, their family and supporters of the sport. Real-time engagement is core to the relentless refinement of our product and brand at large.
We thrive on partnerships that push us to perform at our peak, and the execution of the entire CHALLENGEFAMILY Asia-Pacific retail experience for thousands of athletes across eight countries will certainly offer us that!”
The partnership between CHALLENGEFAMILY and Project Clothing will commence at the Challenge Taiwan event on May 7, 2016.

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ABOUT CHALLENGE FAMILY
The CHALLENGEFAMILY series of triathlons features 48 full and half distance races in 27 countries around the world, including the world’s largest long distance triathlon – CHALLENGEROTH in Germany. The birthplace of the CHALLENGEFAMILY, CHALLENGEROTH now features over 5,500 athletes and 220,000 spectators and home to both world records held by Andreas Raelert (GER) and Chrissie Wellington (GBR). Since 2002, races throughout Europe, UK, Australasia, Asia, North America and South America have joined Roth. Together they provide athletes with a new experience of long distance racing with a strong focus on athlete and spectator experience, giving back to the community while respecting the legacy of sport and being committed to its continued growth. For further information on CHALLENGEFAMILY visit www.challenge-family.com

ABOUT PROJECT CLOTHING
Australian owned, PROJECT creates technical clothing for athletes and teams to enhance performance, comfort and confidence. From speaking with various athletes and sporting bodies, a need was identified for clubs to readily access technical teamwear without sacrificing on quality or customisation. As the name reflects, PROJECT treats each sport and partner as a PROJECT, creating specific garments in consultation with the sport and its athletes, providing superior fit and fabrics across each range. PROJECT is now an exclusive supplier to numerous athletes and teams across a wide range of high-performance sports around the world. projectclothing.com.au

Facebook: Project Clothing
Instagram: @projectclothingcompany
Twitter: @PROJECTteamwear

MEDIA CONTACTS

CHALLENGEFAMILY                                                 Project Clothing
Jessica Peter                                                                      Graeme Clarke
[email protected]                              [email protected]
+49 (0) 160 9626 8340                                                + 61 418 382 956

PROJECT at the World Masters Games- Merchandise Partner

World Masters Games 2017 appoints official apparel and merchandise partner – February 3, 2016 (click for full Press Release)

World Masters Games 2017 appoints official apparel and merchandise partner
One of Australasia’s fastest growing global performance compression and sports apparel brands, PROJECT Clothing, has been appointed to provide the range of official clothing and merchandise for World Masters Games 2017.

Chief Executive of the World Masters Games 2017 Local Organising Committee, Jennah Wootten, says official clothing and merchandise has been popular at past Games in Sydney and Torino and gives participants a way of taking event memories home with them.

“25,000 athletes and more than 3,000 supporters will be in Auckland for the Games and we know shopping for clothing, merchandise and memorabilia will be high on their to-do list,” she said. “Sales of merchandise is also an important revenue stream for the Games and helps us to deliver a world class event.”
PROJECT Clothing will develop a comprehensive range of branded gear and other goods to be purchased in the lead up to and during Games time. This will include custom designed team wear, training and competition sportswear for athletes, supporters’ apparel and a full range of WMG2017 collectible merchandise.

The initial range of clothing and merchandise will be available to athletes and supporters when the WMG2017 registration system goes live in mid-February, 2016.
PROJECT Clothing Founding Director, Graeme Clarke, says the opportunity to provide all official WMG2017 uniforms, merchandise and the greater retail experience for athletes across 28 sports, their supporters and the more than 4,000 Games volunteers provides an exciting challenge. “From sharply designed training and competition apparel to event backpacks and quality WMG2017 memorabilia, we’re already well underway for next month’s official online registration kickoff.

Visit World Masters Games site for more information

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