CHALLENGE FAMILY APPOINTS PROJECT CLOTHING AS ASIA-PACIFIC MERCHANDISING PARTNER
23 FEBRUARY 2016 – CHALLENGEFAMILY and Project Clothing have today announced a partnership that sees Project Clothing becoming the Official Merchandise Partner of all CHALLENGEFAMILY events in the Asia-Pacific through to 2018.
Under the partnership Project Clothing will operate the official event merchandise store at CHALLENGEFAMILY events in Taiwan, Malaysia, Korea, Vietnam, Thailand, Korea, Australia and New Zealand. Project Clothing will also operate the official Challenge Family merchandise website and eCommerce store in Asia-Pacific.
“In Project Clothing we have found a partner who truly understands the needs of our athletes; being top quality apparel and merchandise that is functional, stylish and makes our athletes feel great about who they are,” said Trent Taylor, Chief Commercial Officer of Challenge Family.
“We’ve also found a partner who is committed to delivering a first-class retail experience on-site at all events with a merchandise range, event store layouts and point of sales systems that enhance the shopping experience.”
The Asia-Pacific merchandise range will provide Challenge Family athletes with a plethora of choice in merchandise that supports their lifestyle and celebrates their accomplishment of finishing a Challenge Family event. The range includes premium quality technical apparel, casual wear, head wear and lifestyle accessories all featuring strong, fashionable designs that will appeal to a broad range of tastes and budgets.
Graeme Clarke, Founder and CEO of Project Clothing is equally delighted with the new partnership.
“As one of Australia’s fastest growing global sports apparel brands, PROJECT Clothing is proud to be the Asia-Pacific CHALLENGEFAMILY Merchandise Partner for the next three years,” said Clarke.
“Since inception, PROJECT has designed, engineered and delivered world-class apparel to a vast portfolio of teams and individuals across the world, but moreover, our events expertise is second to none. We love nothing more than being on-circuit with competitors, their family and supporters of the sport. Real-time engagement is core to the relentless refinement of our product and brand at large.
We thrive on partnerships that push us to perform at our peak, and the execution of the entire CHALLENGEFAMILY Asia-Pacific retail experience for thousands of athletes across eight countries will certainly offer us that!”
The partnership between CHALLENGEFAMILY and Project Clothing will commence at the Challenge Taiwan event on May 7, 2016.
ABOUT CHALLENGE FAMILY
The CHALLENGEFAMILY series of triathlons features 48 full and half distance races in 27 countries around the world, including the world’s largest long distance triathlon – CHALLENGEROTH in Germany. The birthplace of the CHALLENGEFAMILY, CHALLENGEROTH now features over 5,500 athletes and 220,000 spectators and home to both world records held by Andreas Raelert (GER) and Chrissie Wellington (GBR). Since 2002, races throughout Europe, UK, Australasia, Asia, North America and South America have joined Roth. Together they provide athletes with a new experience of long distance racing with a strong focus on athlete and spectator experience, giving back to the community while respecting the legacy of sport and being committed to its continued growth. For further information on CHALLENGEFAMILY visit www.challenge-family.com
ABOUT PROJECT CLOTHING
Australian owned, PROJECT creates technical clothing for athletes and teams to enhance performance, comfort and confidence. From speaking with various athletes and sporting bodies, a need was identified for clubs to readily access technical teamwear without sacrificing on quality or customisation. As the name reflects, PROJECT treats each sport and partner as a PROJECT, creating specific garments in consultation with the sport and its athletes, providing superior fit and fabrics across each range. PROJECT is now an exclusive supplier to numerous athletes and teams across a wide range of high-performance sports around the world. projectclothing.com.au
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