23 FEBRUARY 2016 – CHALLENGEFAMILY and Project Clothing have today announced a partnership that sees Project Clothing becoming the Official Merchandise Partner of all CHALLENGEFAMILY events in the Asia-Pacific through to 2018.

Under the partnership Project Clothing will operate the official event merchandise store at CHALLENGEFAMILY events in Taiwan, Malaysia, Korea, Vietnam, Thailand, Korea, Australia and New Zealand. Project Clothing will also operate the official Challenge Family merchandise website and eCommerce store in Asia-Pacific.

“In Project Clothing we have found a partner who truly understands the needs of our athletes; being top quality apparel and merchandise that is functional, stylish and makes our athletes feel great about who they are,” said Trent Taylor, Chief Commercial Officer of Challenge Family.

“We’ve also found a partner who is committed to delivering a first-class retail experience on-site at all events with a merchandise range, event store layouts and point of sales systems that enhance the shopping experience.”

The Asia-Pacific merchandise range will provide Challenge Family athletes with a plethora of choice in merchandise that supports their lifestyle and celebrates their accomplishment of finishing a Challenge Family event. The range includes premium quality technical apparel, casual wear, head wear and lifestyle accessories all featuring strong, fashionable designs that will appeal to a broad range of tastes and budgets.

Graeme Clarke, Founder and CEO of Project Clothing is equally delighted with the new partnership.

“As one of Australia’s fastest growing global sports apparel brands, PROJECT Clothing is proud to be the Asia-Pacific CHALLENGEFAMILY Merchandise Partner for the next three years,” said Clarke.
“Since inception, PROJECT has designed, engineered and delivered world-class apparel to a vast portfolio of teams and individuals across the world, but moreover, our events expertise is second to none. We love nothing more than being on-circuit with competitors, their family and supporters of the sport. Real-time engagement is core to the relentless refinement of our product and brand at large.
We thrive on partnerships that push us to perform at our peak, and the execution of the entire CHALLENGEFAMILY Asia-Pacific retail experience for thousands of athletes across eight countries will certainly offer us that!”
The partnership between CHALLENGEFAMILY and Project Clothing will commence at the Challenge Taiwan event on May 7, 2016.


The CHALLENGEFAMILY series of triathlons features 48 full and half distance races in 27 countries around the world, including the world’s largest long distance triathlon – CHALLENGEROTH in Germany. The birthplace of the CHALLENGEFAMILY, CHALLENGEROTH now features over 5,500 athletes and 220,000 spectators and home to both world records held by Andreas Raelert (GER) and Chrissie Wellington (GBR). Since 2002, races throughout Europe, UK, Australasia, Asia, North America and South America have joined Roth. Together they provide athletes with a new experience of long distance racing with a strong focus on athlete and spectator experience, giving back to the community while respecting the legacy of sport and being committed to its continued growth. For further information on CHALLENGEFAMILY visit

Australian owned, PROJECT creates technical clothing for athletes and teams to enhance performance, comfort and confidence. From speaking with various athletes and sporting bodies, a need was identified for clubs to readily access technical teamwear without sacrificing on quality or customisation. As the name reflects, PROJECT treats each sport and partner as a PROJECT, creating specific garments in consultation with the sport and its athletes, providing superior fit and fabrics across each range. PROJECT is now an exclusive supplier to numerous athletes and teams across a wide range of high-performance sports around the world.

Facebook: Project Clothing
Instagram: @projectclothingcompany
Twitter: @PROJECTteamwear


CHALLENGEFAMILY                                                 Project Clothing
Jessica Peter                                                                      Graeme Clarke
[email protected]                              [email protected]
+49 (0) 160 9626 8340                                                + 61 418 382 956

PROJECT at the World Masters Games- Merchandise Partner

World Masters Games 2017 appoints official apparel and merchandise partner – February 3, 2016 (click for full Press Release)

World Masters Games 2017 appoints official apparel and merchandise partner
One of Australasia’s fastest growing global performance compression and sports apparel brands, PROJECT Clothing, has been appointed to provide the range of official clothing and merchandise for World Masters Games 2017.

Chief Executive of the World Masters Games 2017 Local Organising Committee, Jennah Wootten, says official clothing and merchandise has been popular at past Games in Sydney and Torino and gives participants a way of taking event memories home with them.

“25,000 athletes and more than 3,000 supporters will be in Auckland for the Games and we know shopping for clothing, merchandise and memorabilia will be high on their to-do list,” she said. “Sales of merchandise is also an important revenue stream for the Games and helps us to deliver a world class event.”
PROJECT Clothing will develop a comprehensive range of branded gear and other goods to be purchased in the lead up to and during Games time. This will include custom designed team wear, training and competition sportswear for athletes, supporters’ apparel and a full range of WMG2017 collectible merchandise.

The initial range of clothing and merchandise will be available to athletes and supporters when the WMG2017 registration system goes live in mid-February, 2016.
PROJECT Clothing Founding Director, Graeme Clarke, says the opportunity to provide all official WMG2017 uniforms, merchandise and the greater retail experience for athletes across 28 sports, their supporters and the more than 4,000 Games volunteers provides an exciting challenge. “From sharply designed training and competition apparel to event backpacks and quality WMG2017 memorabilia, we’re already well underway for next month’s official online registration kickoff.

Visit World Masters Games site for more information

WMG 3.4

Next Gen team Launch 2016

The Bikebug Next Gen team has been announced for 2016! With a lot of fresh faces, we are excited to again be sponsoring this successful women’s team. Not only some new faces but a brand new look kit has been designed for the 2016 team and season. We look forward to learning more about the team in the weeks to come! More: Next Gen site

Next gen 2016 team


Luke Bell- Challenge Shepparton Race Report

It has been a while since racing in Shepparton however I have fond memories of holding the course record on the previous track. The event now is conducted in the heart of Shepparton drawing on the towns support of sporting events.

Race day temperature was as close to ideal as you could ask for, a little chilly to start with, however  perfect for racing once you got going. My plan was to take advantage of the strong swimmers Sam Betten, Nick Kastelein (Jan Frodeno’s training partner), Mike Phillips and Matt Pellow both from New Zealand, sitting on their feet and trying to keep the heart rate low so that once on the bike I could take advantage of the gusty conditions.

After the five of us exited the lake in just over 23 minutes it was onto the bike. I took the first 5km to settle myself down and get comfortable before turning into the block head wind and surging to the front. For the next 20km I put my head down and focused on holding pace until the first turn around where I was surprised to see that I had already build a 2 minute lead. The remainder of the 90km bike leg I concentrated on keeping things strong. Riding a 2.06 for the 90km and obtaining a new 20min peak power output for a race scenario at the beginning. Happy days.

Dismounting the bike at T2 and onto the 3 lap 21km run my lead had built to 6-7minutes. I just wanted a smooth, steady run and to keep things in control and let the guys battle it out behind. Finding my legs straight away and settling into a steady tempo it was nice to enjoy the spectacular run course which covers bushland, park and lake taking in the support from athletes, family and friends eventually crossing the finish line in 3.51. Sam Betten edged out Nick Kastelein in the final 1km to take 2nd and 3rd respectively.

Challenge Shepparton Half was a fantastic event and I have always had fond memories of racing in the area. A race as good as any and one that I would recommend to anyone.



Luke Bell


*Images supplied by Luke Bell


PROJECT are excited to bring back our popular Warehouse SALE this Saturday! Come down to PROJECT Head Office for some great end of season deals on V1 compression, jackets, shorts, t-shirts, swim gear, track pants and lots more!

Saturday 14th November  9.30am-2.30pm

PROJECT Head Office
19 Henderson Road,
Knoxfield VIC 3180


Cash, eftpos or credit card accepted.

Emma Jackson partners with Celliant and PROJECT Clothing

Triathlete Emma joins Celliant rollcall

Responsive textile technology for apparel, Celliant®, has inked a sponsorship of Australian triathlete Emma Jackson.

Jackson is 2014 Commonwealth Games medalist, 2012 Olympian and 2010 U23 World Triathlon Champion and joins Aussie Ryan Bailie, and US world champ triathlete Gwen Jorgensen as brand ambassadors for Project Clothing.

Melbourne-based Project Clothing incorporates Celliant textile technology that is reported to harness and recycle the body’s natural energy (heat).

Celliant utilises a proprietary mineral matrix that’s embedded into the core of the yarn.

Celliant is the proprietary technology of Hologenix, LLC, the designers, manufacturers and distributors of bio-responsive fibres and textiles for more than ten years.

Says chief executive of Hologenix LLC, Seth Casden, “We are excited to be sponsoring Emma and working with Project Clothing and their brand ambassadors.”

Project Clothing produces technical performance apparel for a wide range of sports and athletes.

Founder and Managing Director, Graeme Clarke, after years of producing technical performance wear for triathletes and runners, has developed Project Clothing to bring active innovations in apparel to summer and winter sports and the broader outdoor industry.

“Currently our athletes have tights, long sleeve run T’s and puffer vests all with Celliant and the feedback has been excellent,” he says.

The fibre gives superior muscle performance, faster recovery, improved thermal regulation and a more restorative sleep.

Celliant’s technology is suited to the extreme demands of outdoor sport applications in summer and winter clothing, says Australian Hologenix representative, Melbourne-based Richard Braham.

• Pictured: Emma Jackson in action (photo credit )

Vist original article at SportsLink here


Getting to know Gwen

Ever wanted to know more about World Champion and PROJECT Compression Ambassador Gwen Jorgensen and her training with the Wollongong Wizards? Check out Witsup’s interview on  Gwen below or at

PROJECT welcomes Gina Crawford- Press Release

PROJECT clothing is excited to announce the signing of 13-time iron-distance champion Gina Crawford of New Zealand. Ahead of the biggest race on the Ironman calendar, the Ironman World Championships in Kailua-Kona, Crawford will make her debut in her custom PROJECT clothing race suit in less than a fortnight. The partnership will see the Kiwi superstar in PROJECT for several years to come.

PROJECT is quickly becoming a force in the triathlon apparel scene with some of the biggest names in the sport choosing to sign with the Melbourne based company. Australian owned and designed PROJECT clothing is the maker of custom technical clothing. Crawford joins an impressive stable of triathlon stars wearing the brand including Luke Bell, Emma Jackson, Ryan Bailie and compression range is the choice of two-time world number one ITU star Gwen Jorgensen.

For owner Graeme Clarke R&D is a key focus and is a big part of the companies overall mission as too is athlete satisfaction. “As a brand we feel it is important to build clothing that is not only sport and race specific but also gender specific – and so when we were approached by Gina to look at working with her on her immediate Kona campaign and beyond – we really didn’t hesitate at all in accepting her into the PROJECT family.”

For the experienced athlete Crawford, the pairing was just what she was looking for. “I’m really excited and happy to be forming a relationship with Project. I am not only impressed with the quality of all of their products which will have me fully kitted for my cycling and running training needs, but how far they are willing to go that extra mile to help me get the best and most comfortable fit for my race clothing. “They are exactly the kind of sponsor I like to get on board with, just so passionate about their products and committed to their goal of making the best fitting and comfortable performance products on the market. I am really looking forward to kicking off my partnership with PROJECT at the Ironman World Championships in Hawaii.”

It’s an exciting time for Crawford who will be aiming for her fifth top ten finish at Kona to add to her impressive resume and for Clarke it’s that experience and knowledge that will help guide a focus on women’s specific endurance range for PROJECT in 2016 and beyond. “Gina has an amazing record over a number of years in the sport and this will allow us to use her experience and focus to develop a women’s specific triathlon long course range to add to our products.” Notes Clarke. “Currently we have produced a cutting edge race kit for Gina to race in Hawaii which incorporates technology from a number of sports to help her increase her performance in each leg of the race. So rather than just one piece of clothing we have made a range that Gina can use depending on the conditions and the situation on the day.”

Crawford will make the journey from her Australian winter base at Noosa but will have help to keep in top shape despite the travel. “We have also supplied Gina with our brand new V2 compression range to help her recover and travel to Hawaii to ensure she is in the best possible condition for the race.”
To find out more about PROJECT clothing, head to and you can also find them on social media below.

Instagram: @projectclothingcompany

Twitter: @projectteamwear

Stay up to date with all things Gina at and on Twitter @ginacrawford
The Ironman World Championships take place on October 10th in Hawaii and you can see Crawford and fellow PROJECT ambassador Luke Bell in action on


gina 1

Picture by Marc-Andre Perron

Ryan Bailie- Rio Test Event Report

Rio Test Event
Hey are you that guy that did the front flip over the barriers at the Rio Test event on that descent on
your push bike?! Yeah that was me! Dude that was crazy! Thanks (video can be found on Ryan or Project Instagram)

A few conversations have gone along these lines lately… Nothing quite worked out the way I had planned in Rio on the 4th of August. This is racing and sometimes things don’t go your way no matter how hard you try. For those unaware Rio had an automatic Olympic Spot on the Australian team for the first Aussie in the top 10. With a solid build up in training in the lead up there was no reason this wasn’t possible if the cards fell my way and the processes were followed. A beach start on Copacabana beach was a pretty cool way to start the Triathlon. A swim slightly down on my expectations was how the day started slightly missing the all important front group by 20
seconds. There was a good chance we could catch the lead group if the chase pack were to work together. A cohesive group never eventuated and we would loose seconds each lap to the leaders. This is where I took a risk on lap 5 of 8 attacking up the hill to try and get away to bridge to the front group. I went in too hot on the first corner of the descent and well and truly cooked it. (You can view the video all over social media) I was desperate, the race was disappearing up the road, and it was now or never. So what do you do when you crash? You get up, dust yourself off, get back on the horse and keep fighting! I managed to remount and catch back onto the chase group on the remainder of the descent. With perfect positioning coming into T2 another curve ball was thrown with a couple of athletes colliding and crashing in front of me enabling me to get slightly tangled. Leaving me to exit transition last! Wow, this day just keeps heading south! I ran on a bit of anger in the 10km and thought, why me? Why this race that I wanted to do so well in? Toughen up princess went through the head numerous times and I managed to keep it together crossing the line in 14th having a sprint finish for 12th and 13th place. Down on what I wanted and expected. It’s a race I can draw back on in time and use when things are going well. Thanks again to everyone for their kind messages of support pre and post. None of it goes unnoticed. Also to my sponsors who allow me to keep living my dream I
thankyou all very much. Next up is Stockholm and then onto Chicago for the Grand Final at the end of September where I’ll look to keep improving on my current
7th place raking in the series
Words and pictures supplied

Triathlon Canada Coach’s Multinational Success

PROJECT is the proud apparel partner for Triathlon Canada, proudly following their successful 2015 season under the watchful eye of coach Jamie Turner. Coach Ca have followed up on Turner’s success to find out about the coaching behind Triathlon Canada athletes and the benefits of having a multinational training environments. Read the full article below or here at Coach Ca

Developing Ownership of Performance in Your Athletes

Triathlon Canada’s adopted Kiwi coach Jamie Turner is “all substance, no fluff” when it comes to the performance of his athletes. He’s taken charge of his own deliverables and roles as a coach so that he can get the job done. He expects that same type of ownership and responsibility from his athletes.

“The group of individuals I coach call themselves the Wollongong Wizards, it’s an identity they’ve created. I’m not included, and I’m glad,” says Jamie. “I don’t expect the athletes to make a contribution to anyone else’s environment. Everything has to be for the individual’s betterment.” This coaching philosophy is based on providing the best training to the individual and doesn’t necessarily center on a team environment or dynamic. The athletes compete for the same medals and Jamie suggests codependence doesn’t create a responsible athlete. He doesn’t ignore the benefits that a training group can provide, but he is quick to point out that ultimately the athletes are responsible for themselves and that there is only room for one person on the top step of the triathlon podium.

“So many athletes externalize the performance; they don’t own it, and they attribute shortcomings to things they can’t control,” says Jamie. Doing so inhibits the athlete from seeing where they can improve. It’s important for them to find ways where they can impact the outcome, a framework called Attribution Theory. Regularly, the athletes will talk and think through scenarios where their problem problem-solving skills are tested. “The water is 24 degrees, it’s 26 degrees outside, and there’s no shade… Go!,” explains Jamie. These exercises help fill gaps in knowledge and help athletes come to their own conclusions. The athletes also work on very individualized skill sets even though they might all be in the same workout session. In the pool, for example, they’ll do 50m sections of what Jamie calls “betterment”, which implies the athlete is working on the components of the skill they need to improve. Instead of homogenizing the group, each athlete gets treated as an individual. This imparts a level of responsibility on the athlete and requires them to take ownership of the tasks. Jamie doesn’t believe in talent in the traditional sense and suggests instead that “it’s more about the athlete taking control and making change happen as a result of a strong work ethic.”

Part of what might contribute to the need for more independence and ownership of performance by the athletes is that, even though Jamie works for Triathlon Canada, and trains the Canadian athletes, there are a number of international athletes incorporated into the Triathlon Canada “fusion model”. It’s still a tight-knit group but there’s no doubt, it’s less familiar than a domestic training group and that in itself develops self-reliance. The fusion model in which the Wollongong Wizards participate has them training and competing all over the world as an international collective of athletes. Their home base is in Spain but they travel to Australia for a large portion of the year, and spend the balance of it competing around the globe, or recovering at home. “There’s a recent trend where many of the consistent medalists are coming from a multinational environment,” says Jamie. It appears to provide the ideal balance of unfamiliarity, to develop self-reliance and that ownership of performance, as well as direct athlete support in a competitive and stimulating daily-training environment.

The final secret to the Wollongong Wizards’s plentiful success lies in Jamie’s ability to “to get the athletes to feel good about themselves, allow themselves to develop a good self-concept and confidence,” says Jamie. It’s certainly not all tough love and independence then, and Jamie is clear that he does what he does, not for himself, but wholeheartedly for the athletes. “Winning: It’s what the athletes strive for, so for me as a coach I’m simply elated by what the athletes can extract from themselves on game day.”